r. Pyun received his Ph.D. degree in sport management from the Florida State University in April of 2006, then joined the NIE as a member of the faculty in the sport management field.  His dissertation is related to an area of advertising through sport that has received little attention from sport management scholars, particularly focusing on consumers’ cognitive structures that influence their attitudes toward advertising through sport.  Dr. Pyun has conducted a variety of research on consumers’ psychometric properties on advertising through sport, effectiveness of virtual signage, competitive balance and free agent in professional sporting events, multidimensional and hierarchical model of organizational citizenship behavior, and mediation effects of burnout between job outcomes.  He is also interested in scale development: selection and construction of required measurement or assessment instruments.  Dr. Pyun has presented his research papers at various conferences in the realm of sport management.  He is a member of the North American Society of Sport Management (NASSM) and the Sport Marketing Association (SMA) and regularly attends both conferences every year.