Completed Research : Latest Publications/Presentations by Ast/P Pyun Do Young

Pyun, Do Young, Ph.D.

 

Assistant Professor, Sport Management

Department of Physical Education & Sports Science

National Institute of Education

Nanyang Technological University, Singapore

Phone: (65) 6790-3713

Fax: (65) 6896-9260

Email: doyoung.pyun@nie.edu.sg

 

 

Refereed Published Article

 

Pyun, D. Y., & Kim, J. (2004). An examination of virtual advertising exposure on Major League Baseball: Comparing to in-stadium advertising exposure by a content analysis. Journal of Korean Sport Research, 15(1), 683-694.

 

Pyun, D. Y. (1999). The economic impact of the Seoul Olympic Games. Proceedings of the 7th Annual International Olympic Academic Post Graduate Seminar, Ancient Olympia, Greece.

 

Refereed National & International Conference
                 

Pyun, D. Y., & James, J. [advisor] (2006, November). The proposed relationship between beliefs about and attitude toward advertising through sport. Paper presented to the annual conference for the Sport Marketing Association, Denver, CO.

 

Pyun, D. Y., & James, J. [advisor] (2006, June). The development of the measurement model of advertising through sport. Paper presented to the annual conference for the North American Society for Sport Management, Kansas City, MO.

 

Pyun, D. Y., & James, J. (2005, November). The proposal model of advertising through sport. Paper presented at the annual conference for the Sport Marketing Association, Tempe, AZ.

 

Pyun, D. Y. (2005, November). An analysis of the recognition of in-stadium signage by locations on televised Major League Baseball. Paper presented at the annual conference for the Sport Marketing Association, Tempe, AZ.

 

Pyun, D. Y., Ha, J. H., Yoo, E. D., James, J. [advisor], & Kent, A. [advisor] (2005, June). Burnout as a mediator of the job stress – turnover/satisfaction relationship. Paper presented at the annual conference for the North American Society for Sport Management, Regina, Canada.
 

Han, J., Hisio, R., Pyun, D. Y., Kent, A. [advisor], & James, J [advisor]. (2005, June). Multidimensional and hierarchical model of organizational citizenship behavior. Paper presented at the annual conference for the North American Society for Sport Management, Regina, Canada. 

Han, J., Pyun, D. Y., & Ha, J. H. (2005, April). Relationship between organizational commitment and organizational citizenship behavior: Ski resort employees in Korea. Paper presented at the annual conference for the AAHPERD National Convention, Chicago, Illinois.  

Pyun, D. Y., Han, J, & Ha, J. H. (2004, November). Attitudes and effectiveness toward/of virtual advertising on Major League Baseball. Paper presented at the annual conference for the Sport Marketing Association, Memphis, TN. 

Ha, J. H., Han, J., & Pyun, D. Y. (2004, November). The relationship between attitude properties and attitude strength. Paper presented at the annual conference for the Sport Marketing Association, Memphis, TN. 

Pyun, D. Y., Kim, J., & Ha, J. (2004, June). An examination of virtual signage exposure on Major League Baseball: Comparing virtual and in-stadium signage by a content analysis. Paper presented at the annual conference for the North American Society for Sport Management, Atlanta, GA. 

Pyun, D. Y., Kim, K., & Han, J. (2004, June). Free agency and competitive balance in Korean Professional Baseball. Paper presented at the annual conference for the North American Society for Sport Management, Atlanta, GA.

 

Pyun, D. Y., Mun, S., & Kim, K. (2004, March). The potential legal issues of virtual advertising. Paper presented at the annual conference for the Sport and Recreation Law Association, Las Vegas, NV.

 

Ha, J., Jackson, E. N., Han, J., & Pyun, D. Y. (2003, November). An analysis of choice behavior of public golf courses on golfer’ playing ability. Paper presented at the annual conference for the Sport Marketing Association, Gainesville, FL.

 

Pyun, D. Y. (1999, May). The economic impact of the Seoul Olympic Games. Paper presented at the 7th International Olympic Academy (IOA) International Postgraduate Seminar on Olympic studies, Ancient Olympia, Greece.

 

Refereed State & Regional Conference

 

Pyun, D. Y. (2005, October). A conceptual framework of attitude toward advertising through sport. Paper presented at the 7th Annual Conference of Sport Management, Florida State University, Tallahassee, FL.

 

Pyun, D. Y., Kim, J., & Lee, J. (2003, October). An investigation of effectiveness of and attitudes toward virtual advertising in Major League Baseball. Paper presented at the annual conference for the Florida Alliance for Health, Physical, Education, Recreation, and Dance, Jacksonville, FL.